Mercury Cable & Energy announces Supply and Distribution Agreement with Gupta Power Infrastructure Limited for India.

Dana Point, CA, July 30, 2012 – Mercury Cable & Energy (“Mercury”), the leading developer of High Voltage Composite Reinforced Conductors (“HVCRC”) for electrical transmission lines, is pleased to announce its international affiliate has entered into an agreement with Gupta Power Infrastructure Limited (GPIL) to manufacture HVCRC Conductors in India.  Under the terms of the agreement, GPIL will manufacture and sell Mercury’s HVCRC product line in India and upon mutual consent throughout the rest of the world. Immediately upon signing the agreement Gupta submitted tenders on multiple projects in India and both parties agreed to submit a tender in Australia as well.

The agreement was signed by Mr. Ron Morris, CEO of Mercury Cable & the Director of Gupta Power Mr. Abhishek Gupta on July 7, 2012 in the Gupta Power Corporate Office at Bhubaneswar.  GPIL will now manufacture HVCRC conductor having semi-exclusive rights to sell in Indian market under the brand name of “G TRANS – HVCRC CONDUCTOR”. HVCRC Conductors will revolutionize the construction of Indian Transmission lines providing the best solution to the acute power crisis for Indian Power Utilities. The “G TRANS – High Ampacity Low Sag HVCRC CONDUCTOR” as a replacement of conventional conductors can be strung on the existing towers thereby completely resolving the difficult Right of Way problem which Indian Utilities face. HVCRC is the latest, best & ultimate Smart Conductor offering in India, providing unmatched efficiency over the conventional ACSR & AAAC Conductors with innumerable advantages for construction of India’s Smart Grid and supporting the concept of a modern more efficient transmission grid.

A spokesperson for GPIL said “This will be heralded as the starting point of a new era in the company’s 50year history.”

“We are pleased to begin our relationship with Gupta Power”, said Ron Morris, CEO of Mercury. “As a global leader in the manufacture of wire and cable products, Gupta Power is an ideal fit for the introduction of Mercury’s HVCRC products into India.”

Gupta Power Infrastructure Limited is a leading manufacturer of cables and conductors in India. Established in 1961, Gupta Power is an ISO and AHSAS accredited company with a worldwide brand presence. Over the past 50 years, through its stringent quality control and attention to customer service GPIL has experienced steady growth in sales volume, manufacturing capabilities and profitability. GPIL’s customer base includes POWERGRID, NTPC, NHPC, ADANI, VEDANTA and India’s State Utilities.

Mercury Cable & Energy is a privately held developer of High Voltage Composite Reinforced Conductors (HVCRC), Smart Conductors for the Smart Grid. The patented HVCRC Smart Conductor is superior to existing conductors in a number of key performance areas including:

  • Up to double the current carrying capacity of ACSR
  • Substantially reduces high temperature sag
  • Requires fewer structures for new line construction
  • Increases capacity of existing rights of way and structures through retrofitting
  • Eliminates bimetallic corrosion
  • Significantly reduces line losses compared to same diameter conventional and composite conductors at  equal operating temperatures


Mercury Cable & Energy
Todd Harris

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